While conceptualizing the image that I wanted to portray for the company, I wanted to maintain a sense of reliability, innovation, forward thinking and hint at technological themes. I also wanted to establish all of these ideals beginning with the logo. The gradient in the logo represents a continual loading process which alludes to the idea that the company is continually moving forward, and is never in a state of rest.

This following two images are the Facebook and Twitter profile pictures. I included these to demonstrate how the readability of the logo does not decrease when its size changes. 

In designing the business cards, I wanted them to be as simple as possible. I immediately thought that no one gets or gives a business card to read a book or have to process a lot of information. I designed the card to reflect the simplicity and sophistication standards that the company wants to uphold. To further enhance that level of simplicity, I chose to use Avenir fonts, which are a sans serif style font in order to make reading easier, and cleaner. 

The Envelope and Letterhead demonstrate the repetition and branding strategies that I hoped to carry throughout all of the branded materials. 

One of the ideals of the company is to portray a sense of timelessness. In using nature as a source of imagery, the company can portray equilibrium and simplicity, all while attracting to an innate appreciation for natural beauty. We want our business partners to relax, and nature is how I have chosen to promote that ideal. 

By putting the profile picture in place with the social media banner images, I wanted to demonstrate how well the timelessness of nature collaborates with the contemporary and simple logo. It is not enough to say that one is timeless, unless one can demonstrate how he or she has gone beyond what was originally established to create something better. 

The following two ads use the previously viewed images in context and provide real-life application possibilities.